This means something marketed as “natural” or “clean” can have a small amount of synthetic or potentially harmful ingredients. The word “natural” also doesn’t have a legal definition, so a brand can call their products this based on their own definition. It’s the manufacturer’s responsibility to make sure their products are safe. The Food and Drug Administration (FDA) doesn’t require companies to include specific ingredients or meet detailed standards. No makeup, including natural makeup, is strictly regulated. Plus, they’re usually manufactured in smaller batches rather than mass-produced. That’s because natural cosmetics are often made with high-quality ingredients and no cheap fillers. Typically, natural makeup costs more than regular makeup. Natural makeup should meet the safety limits for these ingredients. While heavy metals like lead and arsenic are found in nature, they’re linked to health problems at high doses. These fragrances aren’t used in natural makeup. A synthetic fragrance is a cocktail of chemicals, but brands don’t have to list them. Clean makeup uses natural sources instead. The bright colors of regular makeup depend on synthetic dyes and pigments. Natural makeup doesn’t contain preservatives designed to increase shelf life. Here are some ingredients you probably won’t find in natural makeup: It usually has a minimal amount of altered or synthetic substances. Generally, makeup is called “natural” if it contains ingredients from natural sources. The main difference between natural and regular makeup is the ingredients.